___neil asher
_
We’ll pick up with going down our list of seven strategies that can help you stimulate new business, increase business from existent customers and build repeat business. Let me remind you that, you may not be able to use all of them in your business but you can certainly use some of them.
In your last neil asher marketing post, I spoke about the first two a frequent buyer program and discounting. Let’s continue where we left off.
Three, the use of premiums. A premium offer essentially says, “Buy this, get this free.” This is an extremely effective marketing strategy suitable for many different types of businesses.
neil asher
One of the most interesting uses of premiums that I’ve seen develop as a trend in recent years is the use of premiums attractive to individuals tied to business products and services, such as a free color TV or VCR with the purchase of a certain amount of office supplies. In effect this type of offer let’s the business customer spend tax deductible business dollars for supplies and receive free and tax-free a gift he will use personally in his home.
it would be easy to offer something similar for business coaching services or for neil asher style executive coaching.
Four, packaging of different products or services together. This is a marketing strategy usually used to increase the average purchase size in a business. For example, i saw a book for business people called, ‘How to Avoid Lawyers,’ that sold for ?21.95. they also had a single cassette tape called, ‘Talk is Cheap until You Hire a Lawyer,’ filled with advice on properly managing your legal affairs and contacts with lawyers. The tape sold for ?12.95. Packaged together they sold the two items for ?29.95. Just as many people bought the set as would buy an individual item and overall they will did more business in pounds.
Five is the sale of prepay agreements. You’re familiar with this in the health spa and exercise salon business. You pay say ?395.00 for a membership that entitles you to use the facilities ‘X’ number of times or for ‘X’ length of time rather than paying as you go per visit.
for coaching why not offer unlimited coaching for £500 a month.
The same idea is applicable to many different businesses and it even presents an interesting opportunity for the small business person to raise operating capital. With this technique operating capital can actually be raised from customers by collecting in advance for future business.
Let’s take a restaurant for example. The restaurant owner could sell a membership card good for twenty-five dinners anything on the menu for £249.00. If purchased onezy, twozy, the average dinner might be £11.95 or £12.95 costing the customer over £300.00. So by purchasing the card in advance the customer saves about £50.00. He can just sign his cheque and not have to pay as he goes and maybe guaranteed reservations with short notice or get some other perk as well. The restaurant owner who sells fifty of these memberships collects over £12,000.00 in a hurry.
In your next e-mail that you’ll be receiving in just a couple of day, I’ll finish up the last two strategies that can help you stimulate new business, increase business from existent customers and build repeat business. (By the way, #7 is the the single most effective marketing strategy that any business can use to build customer loyalty, to retain customers and to stimulate more frequent purchasing.)
neil asher
We’ll pick up with going down our list of seven strategies that can help you stimulate new business, increase business from existent customers and build repeat business. Let me remind you that, you may not be able to use all of them in your business but you can certainly use some of them.
In your last neil asher marketing post, I spoke about the first two a frequent buyer program and discounting. Let’s continue where we left off.
Three, the use of premiums. A premium offer essentially says, “Buy this, get this free.” This is an extremely effective marketing strategy suitable for many different types of businesses.
neil asher
One of the most interesting uses of premiums that I’ve seen develop as a trend in recent years is the use of premiums attractive to individuals tied to business products and services, such as a free color TV or VCR with the purchase of a certain amount of office supplies. In effect this type of offer let’s the business customer spend tax deductible business dollars for supplies and receive free and tax-free a gift he will use personally in his home.
it would be easy to offer something similar for business coaching services or for neil asher style executive coaching.
Four, packaging of different products or services together. This is a marketing strategy usually used to increase the average purchase size in a business. For example, i saw a book for business people called, ‘How to Avoid Lawyers,’ that sold for ?21.95. they also had a single cassette tape called, ‘Talk is Cheap until You Hire a Lawyer,’ filled with advice on properly managing your legal affairs and contacts with lawyers. The tape sold for ?12.95. Packaged together they sold the two items for ?29.95. Just as many people bought the set as would buy an individual item and overall they will did more business in pounds.
Five is the sale of prepay agreements. You’re familiar with this in the health spa and exercise salon business. You pay say ?395.00 for a membership that entitles you to use the facilities ‘X’ number of times or for ‘X’ length of time rather than paying as you go per visit.
for coaching why not offer unlimited coaching for £500 a month.
The same idea is applicable to many different businesses and it even presents an interesting opportunity for the small business person to raise operating capital. With this technique operating capital can actually be raised from customers by collecting in advance for future business.
Let’s take a restaurant for example. The restaurant owner could sell a membership card good for twenty-five dinners anything on the menu for £249.00. If purchased onezy, twozy, the average dinner might be £11.95 or £12.95 costing the customer over £300.00. So by purchasing the card in advance the customer saves about £50.00. He can just sign his cheque and not have to pay as he goes and maybe guaranteed reservations with short notice or get some other perk as well. The restaurant owner who sells fifty of these memberships collects over £12,000.00 in a hurry.
In your next e-mail that you’ll be receiving in just a couple of day, I’ll finish up the last two strategies that can help you stimulate new business, increase business from existent customers and build repeat business. (By the way, #7 is the the single most effective marketing strategy that any business can use to build customer loyalty, to retain customers and to stimulate more frequent purchasing.)
neil asher